'GET LOST'
Spring Summer ‘25
A bittersweet story of losing and finding yourself.
Our summer story metaphorically hands her the road map.
A zig-zag journey along the ‘Rites of Passage Road’.
If summer naturally imbues a sense of freedom,
a yearning for travel and the unknown,
then this is the moment for her to take off.
To lose herself for a while and then to come back home via ‘Grown Up Grove'.
We playfully suggest that this journey is the eye-opener in every sense
Her travels, her impressions, her wonderings
unfamiliar places that invite new perspectives
A summer to grow up in.
AW24 collection
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"The innate compulsion that I have to create pieces that draw attention is very much embedded in the The Middle Daughter DNA"
Deborah Medhurst, Creative Director